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Outsourcing Blueprint
Ezine Profit Tactics
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Why Are Search Engines Important?
The short answer is that the search engines will finally bring your web page or site to the attention of your prospective customers. When a keyword or subject is typed into the search box, instantaneously a search engine will sort through the many millions of pages it has stored in the index and display to you the ones that match your search word or words. In addition, the match results are ranked, showing the most relevant ones first.
Keep in mind that a prospect will usually only look at the first 2-5 listings in the results of their search. Because of this it really does matter where your page will appear in the search engine ranked listing. It is very unlikely that most individuals will go beyond the first page of results.
Another point is that your future customers would only use one of the most popular 6 search engines. These search engines attract the largest portion of visitors than all of the rest combined. So in the final analysis whether you will get traffic from a search engine will depend on which search engine is chosen and how your web page is ranked on the engine's results.
Keywords play an extremely important part in any expensive online or off-line advertising of your web site.
Marketing surveys have shown that when a prospective customer wants to search for information or to purchase a product or service, they find the website they are seeking in one of the following ways:
** The first method of finding their site is through a search engine.
** The second approach to find their site is to click on a link from another site or page that is related to the subject in which they are interested.
** Once in a while they will find the website from a referral by a friend or relative
** A valuable means of discovering a website is through reading about it in an article.
It is clear from the above that the the most common and popular way to find a website is by utilizing a search engine. This approach characterizes how more than 90% of your online prospects will look for what you have to offer. So only 10% of those looking for a site will using methods other than search engines.
Every search engine has it's own ranking algorithm. One of the main factors in an engines ranking algorithm is checking where and how often keywords on a web page appear. Another very important factor in engine algorithms is link population (number of web pages linking to your site). Search engine optimization (SEO) can be done by outside consultants if you have the funds. However, there are many good eBooks available which will show you how to do this yourself. Once you learn the various methods the same approach can be taken for all of your websites.
Since search engines are utilized by the vast majority of those who can become your future customers, it is very much to your advantage to spend the time to make sure a search for your main keyword(s) will result in your website being shown on the first page.
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FREE - Squeeze
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Website Flipping Tactics
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